A&A Optical presents its new CRUZ Eyewear line for men. Inspired by the spirited, contemporary
man and his relationship with the open road, frames take their names from major U.S. interstates.
Materials consist of titanium, beta titanium, stainless steel, monel and
zyl, and monel and zyl combinations. Many styles are equipped with spring
hinges. Colors include coffee, gunmetal, cognac and black with an emphasis
on two-tone treatments and shiny and matte finishes. The sleek Europeaninspired
designs (predominantly variations on rectangles) and intricate
temple patterns coupled with lightness and comfort create the perfect
option for both work and leisure. By the end of 2007, the collection
will contain 18+ styles, including
two round shapes.
Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY:
“We envision the CRUZ brand direction to be a
continuous progression, offering an assortment
of styles and options that today’s modern man
expects,” says Robert Liener, A&A president
and CEO. “We will keep CRUZ Eyewear for
men fresh and exciting by infusing the collection
with new shapes and design details inspired
by the current market, as well as maintaining
a foundation of timeless styles that connect to
the targeted consumer.”
MARKETING:
Merchandising materials include a
12-place display, countercard and
logo plaque.
PRICE POINT:
$$. For additional information, contact
A&A Optical, (800) 492-4465;
web site: www.aaoptical-pez.com
INSIGHT
Alex Liener and his wife Agnes
(A&A’s namesakes) began operating
their eyewear business in Dallas 35 years
ago, distributing frames throughout Texas.
Three years later, they began developing
and importing their own collections. Their
son Robert became A&A president
in 1998 and has continued to lead the
company with the goal of providing
“The Ultimate Eyewear
Buying Experience.”
June 2007
New Frame Products