Whats New

May
2007

Marcolin: Ferrari Eyewear

IN THE DRIVER’S SEAT

Marcolin Group has teamed up with Ferrari for a line of Ferrari Eyewear that reflects the auto manufacturer’s sporty, luxe image. The sun collection contains 11 unisex frames that fall into two groups—Luxury and Sport Elite. The Luxury styles, inspired by an auto interior, use such materials as leather, titanium, aluminum, carbon fiber and rubber, offer polarized lens options and are available in popular aviator and shield designs. The Sport Elite group features dramatic wraps and flying lens technology. All styles have the Ferrari Prancing Horse logo. The color palette includes the company’s signature shades of yellow, burgundy, red, white and green. The ophthalmic line has nine frames made from lightweight metals, including aluminum and beta titanium.


Photographed by KEN LEE/BLACK BOX STUDIO

PHILOSOPHY: “The Ferrari name has been synonymous with motor sports since 1929 and car manufacturing since 1947,” says Diane Robazza, Marcolin director of brand marketing. “Ferrari embodies excellence in Italian design, technology and quality. The launch of Ferrari Eyewear pays homage to Ferrari’s history, iconic imagery and signature detailing.”
PRICE POINT:
$$$$ to $$$$$ (sunglasses); (ophthalmics) $$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com

MARKETING: Merchandising materials include one- and three-place displays and a countercard. Each style comes with a case and lens cloth.

INSIGHT
Founded in Italy by Enzo Ferrari, a race car driver and auto enthusiast, Ferrari is renowned for its luxurious style and outstanding quality. The first Ferrari motor car, the 125 Sport, took to the race tracks in 1947. Since then, Ferraris have had more than 5,000 successes on race tracks around the globe.

 

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