Eyeking introduces Under Armour Performance Eyewear. Targeted to
athletes, some of the glasses are geared toward specific sports, such as baseball,
softball and running, and others—the All-Sport Performance Eyewear
styles—are versatile enough to perform across multiple sports categories such
as cycling, mountain biking and golfing. The lenses feature patented Advanced
Peripheral Vision technology (APV), which eliminates distortion and provides
up to 20 percent more peripheral vision. Taking its direction from the brand’s
performance apparel and footwear, the eyewear is constructed so athletes can
focus on their game—an anti-bounce nose bridge virtually eliminates movement
and vibration, a three-point grip system supplies a non-slip fit, a cushioned
temple hinge depletes shock and provides a custom fit,
and frame materials (titanium fused with grilamid)
add ultra lightweight and superior
strength). Other features include an
air-flow system and flip-up and interchangeable
lenses with photochromic
and polarized options.
Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY:
“Under Armour Performance Eyewear is the next step
in our evolution as a world leader in performance apparel,
footwear and accessories,” says Raphael Peck, Under
Armour vice president, product creation and merchandising.
“The focal points of the eyewear are to increase peripheral
vision, enhance frame strength and create superior-fitting,
lighter-weight product. Ultimately, our
eyewear is engineered to Under
Armour’s highest technical
standards, which enables
us to deliver on our Universal
Guarantee of Performance.”
PRICE POINT:
$$. For additional information,
contact Eyeking at
(866) EYEKING; web site:
www.eyeking.com
MARKETING:
Merchandising materials include
countertop and floor displays,
countercard and logo plaque.
Streaker and Thief styles come
with a protective equipment case
and All-Sport frames come with
a micro-fiber bag.
INSIGHT Under Armour sells
high-performance sporting
goods, including apparel,
footwear, accessories and
equipment tailored to
individual sports.
