Whats New

Sep
2008

Eyewear Designs: Apple Bottoms Eyewear

IN FULL BLOSSOM

Under a multi-year licensing agreement for worldwide distribution, Eyewear Designs launches Apple Bottoms Eyewear. Apple Bottoms is a clothing line that caters to trendsetting women of all shapes and sizes. Fans include Oprah, Fergie and Ashanti. The initial eyewear collection consists of nine styles in metal, plastic and metal/plastic combinations. Details include laser-cut designs, metal adornments, vibrant colors and two-tone treatments.

 
Photographed by Annie Gallagher/Black Box Studio 

PHILOSOPHY:

“We are extremely excited about working with the Apple Bottoms brand,” says Andrea Gluck, co-president of Eyewear Designs. “The Apple Bottoms philosophy of stylish clothes that fit great is synonymous with our desire to make eyewear that is fun, stylish and ensures a perfect fit… for women of all sizes.”

MARKETING:

Merchandising materials include an image cube, red tray with a black logo, black tray with metallic gold logo, countercard, logo plaque and product catalog that fits inside a sample kit. Each frame comes with a red and black metallic hard case and throughout the launch an Apple Bottoms pink lipgloss.

PRICE POINT:
$$. For additional information, contact Eyewear Designs, (800) 645-6596; web site: www.eyeweardesigns.com

INSIGHT
Apple Bottoms is the mastermind of multi-platinum superstar Nelly. His philosophy behind the collection is: “A woman should not try to fit the clothes; the clothes should fit the woman.” Known for its jeans and denim collection, Apple Bottoms has expanded into sportswear, intimates, swimsuits, plus sizes, children’s and infant’s wear, footwear, handbags and jewelry.

 

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