Under a multi-year licensing agreement for worldwide distribution, Eyewear Designs launches Apple Bottoms Eyewear. Apple Bottoms is a clothing line that caters to trendsetting women of all shapes and sizes. Fans include Oprah, Fergie and Ashanti. The initial eyewear collection consists of nine styles in metal, plastic and metal/plastic combinations. Details include laser-cut designs, metal adornments, vibrant colors and two-tone treatments.
Photographed by Annie Gallagher/Black Box Studio
“We are extremely excited about working with the Apple Bottoms brand,” says Andrea Gluck, co-president of Eyewear Designs. “The Apple Bottoms philosophy of stylish clothes that fit great is synonymous with our desire to make eyewear that is fun, stylish and ensures a perfect fit… for women of all sizes.”
Merchandising materials include an image cube, red tray with a black logo, black tray with metallic gold logo, countercard, logo plaque and product catalog that fits inside a sample kit. Each frame comes with a red and black metallic hard case and throughout the launch an Apple Bottoms pink lipgloss.
$$. For additional information, contact Eyewear Designs, (800) 645-6596; web site:
Apple Bottoms is the mastermind
of multi-platinum superstar
Nelly. His philosophy behind the collection
is: “A woman should not try to
fit the clothes; the clothes should fit the
woman.” Known for its jeans and denim
collection, Apple Bottoms has expanded
into sportswear, intimates, swimsuits,
plus sizes, children’s and infant’s
wear, footwear, handbags