BARCELONA--Indo is updating its logo to reflect what it calls “a revamping of the corporate philosophy.” The new logo, pictured here, is designed to strengthen the multinational company’s united global image, according to Indo.

A company spokesperson said the Barcelona-based lens and equipment maker is implementing the change after 70 years based on three key factors: “innovation, internationalization and human capital.” She added, “We want to reflect this change by offering a new image that is forceful, different, clear, relevant and unified. The purpose of this new approach is to create an accessible language that strengthens the connection between the optical industry and consumer needs.

“The new logo reflects this aim: more accessible, personalized eyecare. The new Indo logo is in lower case to make it more dynamic and more accessible. It is green because green symbolizes health, communicates freshness and is the color of nature. And the ‘o’ in indo has become a dazzling reflection of light. The slogan ‘your eyes, our world’ is the expression of the new approach to perfect vision.”

Indo’s new concept is now being implemented in the more than 80 countries where the company operates.