Hall of Frames

Street Seen
Bright Eyes

Cultivating Eyewear Artisans
To honor its 80th anniversary and its tradition of superior craftsmanship, Sàfilo establishes...

Licenses, Liaisons and New Collections
Marchon partners with Etro; REM Signs with Jonathan Adler; Nike Vision intros Kevin Durants Optical...

Lens & Tech Marketing
On the Party Circuit at VEW; Tag Heuer Eyewear partners with Xperio UV Lenses



Hall of Frames

Street Seen
Expo’s… Hey!?

Oakley and The Red Racing Stable
This matchup is perfect. In fact, we’d have bet the world that Ferrari and Oakley had been in a partnership...  

Meet Gloria Nicola
The headline “Meet Gloria Nicola” may be misleading since we can most likely assume that if you’re on the opti-scene...

Licenses Liaisons & New Collections
Marcolin and Pucci Sign Licensing Agreement; Dian Von Furstenberg and Google Join Forces; Vanni Partners with Match...

L&T Marketing
Rudy Project Collaborates with Shamir on Rx Sunwear; New Coppertone Polarized Lenses Website Connects with Consumers on All Devices