Hats Entertainment
Optical Shop of Aspen decided to turn up the opti-heat
recently hosting a party at their Aspen store for the Oakley
sponsored athletes at the Winter X Games. Attendees
included Oakley sponsored athletes Gretchen Bleiler,
JJ Thomas, Eero Ettala, Seth Morrison, Pep Fujas, Jacob Webster and Elena Hight.
Oakley employees Coz Lykos, Tom Falkner and Pat McIlvain joined OSA’s Michi
Arena and Linda Shimazaki assisting Optical Shop of Aspen store employees in the
festivities. Attendees tried on new styles of sunglasses from exclusive OSA eyewear
collections including Chrome Hearts and Blinde. Custom beanie hats produced
specifically for the event definitely gave the scene a certain “Larry Sands-ish” look perhaps due to OSA
founder Sands’ personal taste in cashmere watchcaps. The hats featured the logo for Oakley on one side
and OSA on the other. (We want some for the whole 20/20 staff.) More than 1,000 people attended the
event throughout the evening, including an impromptu visit from the Fire Marshall, making it one of the
largest in-store events at the X Games. The crowd was entertained with music from DJs Ali and Kai, and
eats were provided by Kenichi Restaurant of Aspen. Next time, we’re there in our new “Sandsman”
beanies.
— James J. Spina
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