Lens Marketing
Edited by Andrew Karp

Shamir Offers New Payouts for ReCreating Perfect Vision

Shamir Insight is offering new incentives to eyecare professionals (ECPs) who participate in its ReCreating Perfect Vision sales promotion.

From January 1 through June 30, 2007, Shamir will pay the following amounts to all ECPs meeting the program’s requirements for the following progressive and occupational lenses: $6 per pair for Office; $12 per pair for Piccolo, Genesis and Creation (clear or Transitions); $15 per pair for Autograph and Attitude (clear or Transitions). Eligible ECPs must be registered in Shamir’s ReCreating Perfect Vision program and must sell a minimum of 15 pairs of any combination of Shamir products in one calendar month. To register for the program or to find out more information visit www.2007RCPV.com.



Toledo Optical Named Transitions 2006 U.S. LOTY

Transitions Optical brought some Disney magic to its 11th annual Transitions Academy meeting with a gala awards ceremony at Epcot at which Toledo Optical was named Transitions U.S. Lab of the Year for 2006.

At the ceremony, Cirque du Soleil-style dancers and acrobats entertained an estimated 1,000 eyecare professionals and wholesale lab personnel who traveled from throughout the U.S., Canada and Latin America to attend the three-day meeting. Transitions also awarded top honors to three other labs. Riverside Opticalab was named Transitions Canada Lab of the Year; Rigor was named Transitions Brazil Lab of the Year; Berdico, a Mexican lab, was named Transitions Latin America Lab of the Year.

Transitions Optical has awarded its U.S. Lab of the Year title annually since 1991. It is presented to a Transitions Optical STAR Lab that has made a significant commitment to growing its business with Transitions in the past year. Nominees are judged on their creative approaches used to achieve success for their businesses and their customers. Toledo Optical, based in Toledo, Ohio, is the only U.S. lab to have won the honor twice.