Upfront

Mar
2007

Shields on Wheels

Shields on Wheels

Oakley is taking their show on the road… in a 40-foot motor coach. Known as the “Rolling O Lab,” this mobile demonstration unit is set to traverse the country to get the word out on the company’s High Definition Optics technology. The fully self-contained facility will be offering live demonstrations of optical performance and protection at sport venues, retail outlets and other public events.

“We developed the Rolling O Lab to educate people about the truth of today’s eyewear and to show firsthand how Oakley’s HDO sunglasses provide the best optical clarity, impact resistance and UV protection in the industry,” says Colin Baden, president of Oakley, Inc. “By taking our science to the street we can reach out to those who might not have an opportunity to learn about the quality and performance of our eyewear. This mobile marketing unit entertains and enlightens, maintaining a positive and powerful brand presence.”


Inside the Rolling O Lab, presentations are made with cutting- edge technology. Optical laser scope equipment demonstrates clarity and prism shift, ultraviolet emitters and measuring devices illustrate UV protection, and testing rigs convey the effects of high-velocity and high-mass impact situations. Within the facility are three large plasma screens, an electronic cart with touch screens, product displays and a seating area. To get more information about the Rolling O Lab, check out Oakley’s web site, www.oakley.com.
— Melissa Arkin


 

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