Oakley is taking their show on the road… in a 40-foot motor coach.
Known as the “Rolling O Lab,” this mobile demonstration unit is set
to traverse the country to get the word out on the company’s High
Definition Optics technology. The fully self-contained facility will be
offering live demonstrations of optical performance and protection
at sport venues, retail outlets and other public events.
“We developed the Rolling O Lab to educate people about the
truth of today’s eyewear and to show firsthand how Oakley’s HDO
sunglasses provide the best optical clarity, impact resistance and UV
protection in the industry,” says
Colin Baden, president of Oakley,
Inc. “By taking our science to the
street we can reach out to those
who might not have an opportunity
to learn about the quality and
performance of our eyewear. This
mobile marketing unit entertains
and enlightens, maintaining a
positive and powerful brand
presence.”
Inside the Rolling O Lab, presentations
are made with cutting-
edge technology. Optical
laser scope equipment demonstrates
clarity and prism shift,
ultraviolet emitters and measuring
devices illustrate UV protection,
and testing rigs convey
the effects of high-velocity and
high-mass impact situations.
Within the facility are three large plasma screens, an electronic cart
with touch screens, product displays and a seating area. To get
more information about the Rolling O Lab, check out Oakley’s web
site, www.oakley.com. — Melissa Arkin
Oakley is taking their show on the road… in a 40-foot motor coach.
Known as the “Rolling O Lab,” this mobile demonstration unit is set
to traverse the country to get the word out on the company’s High
Definition Optics technology. The fully self-contained facility will be
offering live demonstrations of optical performance and protection
at sport venues, retail outlets and other public events.
Inside the Rolling O Lab, presentations
are made with cutting-
edge technology. Optical
laser scope equipment demonstrates
clarity and prism shift,
ultraviolet emitters and measuring
devices illustrate UV protection,
and testing rigs convey
the effects of high-velocity and
high-mass impact situations.
Within the facility are three large plasma screens, an electronic cart
with touch screens, product displays and a seating area. To get
more information about the Rolling O Lab, check out Oakley’s web
site, 
