Upfront

Jul
2008

Armani Eyewear Fetes 20 Years

Giorgio Armani Eyewear celebrated its 20th anniversary with a retrospective photographic exhibition at Armani/Privé in Milan during MIDO, the international optical trade show. This significant anniversary commemorated the first appearance of the Giorgio Armani brand on the eyewear scene. Launched in 1988 by Luxottica Group, Armani Eyewear is now distributed by Safilo Group, who has held the license since 2003. Featuring models and actors such as Amber Valletta and Raoul Bova, the photo exhibition showcased images created by Giorgio Armani during the past 20 years, illustrating changes in lifestyle and the evolution of eyewear as a true fashion accessory designed to adorn the face and impart personality to the wearer.

For the occasion, two iconic eyewear styles were reborn for a 20th Anniversary Exclusive Edition. Included are a reconfiguration of the signature style, GA 634/N, first launched in 1989, a gold-plated ophthalmic frame identified by slim lines that surround oval lenses and an elegantly curved bridge and temples; and GA 646/N/S, a circular sunglass with a chiselled bridge. Both designs reflect the style and classic taste that is the hallmark of Giorgio Armani—lightweight, pure and minimal. “The profile should be as simple, precise and linear as possible,” Armani observes. “Opting for the linear look does not necessitate the elimination of ornament, but rather the avoidance of artificial, uncomfortable and unacceptable shapes.”

—Gloria Nicola


Above: Giorgio Armani and Vittorio Tabacchi, chairman of Sàfilo Group, celebrate 20 years of Giorgio Armani Eyewear with a retrospective photographic exhibition. Below: GA 634/N, revisited and relaunched for the 20th Anniversary Exclusive Edition.

 

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