Upfront: L&T Marketing

Feb
2007

Lens Marketing


Essilor, ECPs and Labs ‘Imagine Italy’
Essilor of America,recently recognized more than 500 eyecare practitioners who earned an award trip through the company’s “Imagine Italy!” promotion. These ECPs were rewarded based on their success with Crizal, Varilux and Transitions lenses. ECPs recognized as grand prize winners received a trip for two to Rome with deluxe accommodations for five days and four nights. Additional winners received a three-day trip to Caesar’s Palace in Las Vegas. Essilor also recognized more than 40 laboratories for their efforts in selling Varilux and Crizal. These labs also earned award trips through the promotion.

Both trips to Rome and Las Vegas included airfare, hotel and meals. Winners of the trip to Rome experienced Italy through various tours and sightseeing excursions.

More than 225 ECPs were awarded the Las Vegas trip. (Below) Mingling at a party held in Caesar’s Palace on the Vegas Strip are Essilor’s Mike Nathe, Jim Carne and Jeff Duncan, winner Jan Steen of Dakota Eye Care in West St. Paul, Minn. and Essilor’s Real Goulet.

Indo Updates Its Image
Indo is updating its logo to reflect what it calls “a revamping of the corporate philosophy.” The new logo, pictured here, is designed to strengthen the multinational company’s united global image, according to Indo.

A company spokesperson says the Barcelona-based lens and equipment maker is making the change after 70 years based on three key factors: “innovation, internationalization and human capital.” She adds, “We want to reflect this change by offering a new image that is forceful, different, clear, relevant and unified. The purpose of this new approach is to create an accessible language that strengthens the connection between the optical industry and consumer needs.

“The new logo reflects this aim: more accessible, personalized eyecare. The new Indo logo is in lower case to make it more dynamic and more accessible. It is green because green symbolizes health, communicates freshness and is the color of nature. And the ‘o’ in indo has become a dazzling reflection of light. The slogan ‘your eyes, our world’ is the expression of the new approach to perfect vision.”

Indo’s new concept is now being implemented in the more than 80 countries where Indo operates.

Essilor Honors Varilux and Crizal LOTYs
Essilor of America honored the leading independent wholesale laboratory distributors of its Varilux and Crizal brands at its national sales meeting recently.

The Legends Optical 4.0 was named 2006 Varilux Lab of the Year. Four other labs—Pinnacle Optical, Optical Prescription Lab, Continental Sales and Balester Optical—were cited for Outstanding Performance in Varilux.

Luzerne Optical was named 2006 Crizal Lab of the Year. Four other labs—Legends Optical 4.0, Pinnacle Optical, Lab Italee and Davis Vision—were cited for Outstanding Performance in Crizal.
— Andrew Karp


 

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