Upfront

Apr
2008

Gentlemen…Start Your Eyewear

The NASCAR season is at an all-time high in terms of fan excitement, pivoting on massive exposure for the recent 50th anniversary of the Daytona 500. Fans can’t seem to get enough info and product-related gizmos about the racing, the drivers, the cars, the pit crews and… the sunglasses being worn by the whole movable feast of speed. That’s great news for Wiley X Eyewear, currently being spex-ed by some of
the circuit’s top drivers.

Forever digging deeper to make both the fan and driver connection, Wiley X is committed to 2008 racing partnerships supplying drivers and their teams with performance eyewear. This season the company is serving as the official sunglass supplier for the crews and mechanics of Roush Fenway Racing (excluding one team), Michael Waltrip Racing and Dale Earnhardt, Inc.  Wiley X has also joined forces with some of the NASCAR industry’s leading drivers including Denny Hamlin, David Ragan (2007 Rookie of the Year in the NASCAR Busch Series), Greg Biffle (2001 Rookie of the Year in the NASCAR Busch Series),  Matt Kenseth (2003 Winston Cup Champion), Carl Edwards (2007 Busch Series Champion), David Reutimann (2007 Memphis Motorsports Park Champion), Michael McDowell (ARCA RE/MAX Series Champion in 2007), Kyle Petty and Mark Martin. Whew. And those last two names need no explanation of achievements to diehard gearheads.

These drivers and their teams benefit from far more than just endorsement and any “cool” factor related to Wiley X shades. Actual performance advantages include a removable Climate Control Series gasket shielding the eyes from wind and debris, performance enhancing protection exceeding ANSI Z87.1 safety and ANSI Z80.3 optical standards and frame durability literally dubbed as eye armor during a plethora of racetrack and driving activities.

Certainly a nice place to be for an eyewear company committed to all aspects of motorsports as well as being standard issue eye gear for America’s military forces.   
—James J. Spina

 

|