Upfront

Nov
2006

Bonded

Bonded

His name is Bond; James Bond. And he’ll be donning Persol; Luxottica’s Persol. The eyewear brand is once again framing the face of James Bond in the new 007 movie “Casino Royale.” English actor Daniel Craig plays the legendary British secret agent in this latest installment. In “Casino Royale,” set to be released November 17th, Bond wears two different styles of Persol. At the beginning of the movie, he wears a metal frame, PO 2244 in color 834/33, while later on he changes to style PO 2720 (a tortoise frame with green lenses in color 24/31). As a tie-in to the product placement, a limited-edition case is available for the Persol 2720 worn by Bond. The case is available to dispensers who participate in the “Casino Royale” promotion. Also available is a one-piece display featuring the movie poster and a closeup of Bond wearing the featured sunglass. This is a repeat performance for Persol— the brand appeared in the last Bond adventure “Die Another Day” back in 2002.

—Jackie Micucci



 

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