Upfront

Oct
2006

Aoyama: Full Flex Memory Metal

Flex appeal...

Aoyama Optical USA expands its Full Flex Memory Metal line to create flexible eyewear for the unisex market. Made in Japan and featuring bendable, titanium front construction, the collection is targeted to those who require comfort, flexibility, function, strength and fashion. Styles include rectangles, ovals, double-bar aviators and half eyes in progressive-lens friendly designs. Eye sizes range from 45mm to 55mm with 130mm to 145mm temples. Colors consist of shades of blue, burgundy, red, black, bronze, gold and gunmetal. For added comfort, frames are equipped with silicone nosepads.

PHILOSOPHY: “This high-tech memory metal collection fills the niche of function meets fashion in unisex eyewear,” says David Chernoff, vice president sales, Aoyama USA.
MARKETING: Merchandising materials include a 12-place display, posters, countercards and logo plaque. Each frame comes with a hard case.
PRICE POINT: $$. For additional information, contact Aoyama Optical USA, (800) 877-2020
web site: www.aoyamausa.com


TIP
Memory metal is ideal for active individuals of all ages. Its elasticity gives it the ability to return to the initial shape for a perfect and comfortable fit.

 

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