Upfront: L&T Marketing

Jan
2017

L&T Marketing

Shamir Launches New Continuing Education Portal

Shamir Insight has launched a continuing education portal designed to help eyecare professionals better serve their patients. The portal focuses on staff education in both new technology and refresher courses. The site is now live at quantumoptical.com/ shamirCEPortal with free access to all eyecare professionals.

The portal contains 21 self-guided Shamir developed presentations that provide the latest information on Shamir products, education certifications and industry updates, all in one centralized location.

“We could not be more excited to offer such an amazing educational tool to assist eyecare practitioners in furthering their knowledge around technology, practice management, optics and managed vision care, to name a few topics. This will be a beneficial tool for onboarding, keeping up with the latest information and as a refresher,” says Pam Benson Gibson, Shamir’s director of education.

In addition to Shamir’s education modules and in conjunction with Quantum Optical, for a small fee, the portal also offers over 90 courses for CE credits including four COPE courses.
The portal is Shamir’s latest initiative to provide ECPs with useful information and key business strategies. It follows last year’s launch of Shamir's Vitamin See blog.

The company is also working on developing a portal for labs with the same idea in mind, which will be released soon. For more information contact your Shamir account executive or Shamir’s administrative department at (877) 514-8330.


Transitions Optical Releases New Educational Video Learning Library Series

Transitions Optical has released a new series of educational videos that eyecare professionals can access to learn more about the Transitions family of brands, the technology behind Transitions lenses and the different types of patients to recommend them to.

The video series includes 12 short episodes, each focusing on a different topic: Transitions Signature VII lenses, How Photochromics Work, Blue Light, Top Photochromic Questions, Midtint, Looking Good, Kids, Myths & Misperceptions, Millennial Mindset, Transitions XTRActive lenses, Transitions Drivewear lenses and Transitions Vantage lenses.

Each episode is accompanied by a one-page activity guide that reinforces key information presented in the videos and also gives insight on how eyecare professionals can apply what they have learned. The Learning Library videos and worksheets are available online at transitionspro.com/videolearninglibrary.

—Andrew Karp






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