Prevent Blindness and Liberty Sport Announce New Performance Vision Center Award

In recognition of leading independent eyecare professionals who are committed to reducing preventable eye injuries in both active youth and adults, Prevent Blindness, Liberty Sport and Alan Reichow, OD, Med, FAAO, announce the new “Performance Vision Center” Award program. This program recognizes a commitment to “Protecting and Enhancing Vision through Education, Assessment and Intervention.”

“New research available in the last year has helped quantify the significant and positive impact that we have had in partnership with independent eyecare professionals in preventing sports-related eye injuries,” says Anthony DiChiara, Liberty Sport president and CEO. “We supported this timely idea to recognize and award a leading group of ECPs for their dedication to our shared mission. We remain particularly mindful that our mission to protect active children and adults from eye injury continues.”

Reichow, who has recently been appointed as the Liberty Sport Research and Education Associate, has spent his career focusing on sport vision and student athletes. “The guiding sense to most of human performance is vision, and with that comes the responsibility for eyecare practitioners to first and foremost, identify and protect those at risk of eye injury. Secondly, we need to be aware of and educate our patients as to the long-term risks to ocular health, such as UV and blue light exposure. Providing superior optical technologies that address these safety and health concerns is paramount. Lastly, once we’ve protected our patients, then we have the opportunity to positively influence their academic, occupational, leisure and sports/recreational activities with comprehensive assessment, diagnosis, remediation and enhancement products and services. It is only through adoption and integration of all these aspects that we provide our patients with the knowledge and tools to enable them to reach their true potential in the safest and healthiest manner possible,” says Reichow.

The Performance Vision Center Award distinguishes independent ECPs and their practices within their local area. Liberty Sport has provided each award winner an exclusive benefits package that includes tools and information as well as the best complete Rx solutions packages and pricing Liberty Sport has to offer. Additionally, each Awardee receives exclusive rights to use the Performance Vision Center Medallion graphic in promotion of their practice.

“Prevent Blindness applauds the new Performance Vision Center Award program from Liberty Sport and appreciates the vital role that eyecare professionals play in helping to protect the gift of sight,” says Hugh R. Parry, president and CEO of Prevent Blindness.

—Andrew Karp






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