ADLENS UNVEILS NEW LOOK FOR ADLENSRX FOCUSS
Adlens unveiled a new branding and logo for its adjustable focus eyewear, AdlensRX Focuss, at International Vision Expo in Las Vegas. The updated logo reflects the positioning of Adlens as “a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRX Focuss,” the company says.
“Defining our purpose as a company has been the starting point for the new brand and visual identity project,” comments James Methven, vice president of marketing at Adlens. “Through our revolutionary technology and design excellence, we develop eyewear that adapts to the needs of the human eye; this is what sets us apart from other eyewear companies. Our customers’ life-changing experiences with AdlensRX Focuss are evidence of this.”
TRANSITIONS LENSES FEATURED ON PROJECT RUNWAY
The adaptive lens technology of Transitions lenses made its debut on one of the most well-known fashion runways in America. Aired on Sept. 29, Transitions lenses were featured in a design challenge on Lifetime’s “Project Runway.”
As a Transitions Signature lenses wearer, Tim Gunn, Emmy-winning co-host and mentor for “Project Runway,” offered personal thoughts on the lenses to the season’s contestants. The winner of the challenge will appear with their design in an exclusive Transitions lenses spread in Marie Claire magazine.
“Through this collaboration we will be able to reach the tremendous fan base that Project Runway has and show people of all ages how Transitions lenses can fit within their personal style or how pairing them with the right frames can even make their look,” says Patience Cook, director, North America marketing, Transitions Optical. “We encourage the industry to help us celebrate the show putting a spotlight on Transitions lenses and eyeglasses as a major style accessory overall.”
Adlens unveiled a new branding and logo for its adjustable focus eyewear, AdlensRX Focuss, at International Vision Expo in Las Vegas. The updated logo reflects the positioning of Adlens as “a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRX Focuss,” the company says.“Defining our purpose as a company has been the starting point for the new brand and visual identity project,” comments James Methven, vice president of marketing at Adlens. “Through our revolutionary technology and design excellence, we develop eyewear that adapts to the needs of the human eye; this is what sets us apart from other eyewear companies. Our customers’ life-changing experiences with AdlensRX Focuss are evidence of this.”
TRANSITIONS LENSES FEATURED ON PROJECT RUNWAY
The adaptive lens technology of Transitions lenses made its debut on one of the most well-known fashion runways in America. Aired on Sept. 29, Transitions lenses were featured in a design challenge on Lifetime’s “Project Runway.”As a Transitions Signature lenses wearer, Tim Gunn, Emmy-winning co-host and mentor for “Project Runway,” offered personal thoughts on the lenses to the season’s contestants. The winner of the challenge will appear with their design in an exclusive Transitions lenses spread in Marie Claire magazine.
“Through this collaboration we will be able to reach the tremendous fan base that Project Runway has and show people of all ages how Transitions lenses can fit within their personal style or how pairing them with the right frames can even make their look,” says Patience Cook, director, North America marketing, Transitions Optical. “We encourage the industry to help us celebrate the show putting a spotlight on Transitions lenses and eyeglasses as a major style accessory overall.”
—Andrew Karp
