HOYA LAUNCHES SEIKO ELITE, A PRACTICE DEVELOPMENT PROGRAM FOR ECPS
Hoya Vision North America is launching Seiko Elite (www.seikovision.com/elite‐benefits), a practice development program for eyecare professionals.
According to Hoya, Seiko Elite was developed by eyecare marketing specialists for eyecare professionals and describes it as “a comprehensive marketing, consulting and analytics program for all participating eyecare practices.” The program includes a customized website, social media assistance, analytics software for insight into practice KPIs and consulting to keep employees focused on a common goal.
Optometry or ophthalmic practices that want to learn more about the tools Seiko has developed to help eyecare professionals grow their business can visit www.seikovision.com/contact-seiko to contact Seiko.
Hoya Corp. acquired 50 percent of Seiko Optical in March of 2014 and has since put its efforts into promoting the brand in the U.S.
SAFILO INTRODUCES PRESCRIPTION SERVICE FOR SMITH OPTICS 
Safilo is launching a prescription program for its Smith Optics brand in the U.S. The program, which rolled out last month, offers simplified proprietary lens and frame solutions, Safilo says.
Safilo will serve as a one-stop provider for Smith frame and lab solutions, with a single online portal and billing account for simplicity, offering competitive consumer pricing in a simple all-inclusive program. Customers benefit through improved inventory management, which allows expanded frameboard spacing and consumer presentation, according to Safilo.
Safilo will offer two proprietary lens solutions for the active Smith customer: Smith Clear Rx lenses and Smith ChromaPop Rx, a polarized lens with color and clarity-enhancing benefits.
Safilo will edge the lenses in-house; surfacing is being handled by several partner labs. The anticipated turnaround time for prescription orders is three to five days.
Safilo customers can learn more about the program by visiting mysafilo.com. A consumer portal will launch this month.
—Andrew Karp
