Upfront

Jan
2008

Kind of a Drag

Jim Yates’ Pro Stock Pontiac will be decked out in fetching Wiley X colors for the 2008 NHRA POWERade season. The full 24-event sponsorship package is a successful repeat of the outstanding race-marketing partnership between this high-profile eyewear brand and Jim Yates Racing.

“This is an exciting time for Wiley X Eyewear as we’re not only celebrating 20 years as a family owned business, but also coming off our biggest growth year in the commercial market,” says Myles Freeman, vice president of sales and co-owner of Wiley X Eyewear. “Jim Yates has the Wiley X Sunglass Machine Team moving in a positive direction, so this commitment should only further help develop Wiley X branding for the thousands of Wiley X customers around the country.”

Wiley X is celebrating 20 years of innovation in providing advanced eyewear solutions to the military including Army Rangers, Navy SEALS and U.S. Special Forces, as well as many other commercial and sport-specific markets including motorcycle riders, hunters, fishermen and extreme sports enthusiasts.

Yates has equally impressive credentials as a two-time POWERade Pro Stock Champion, winning back-to-back titles in 1996-97. Yates was also part of an NHRA contingent of drivers that visited American troops in Germany in 2005 and ‘06. Countless drag racing fans will be keeping their eyes peeled for the Wiley X car this year and certainly making note that cool shade protection is equally high-profile these days.    
—James J. Spina

 

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