ZEISS HOSTS DRIVESAFE LAUNCH EVENTS IN GERMANY
In conjunction with the launch of its new DriveSafe lenses, which are designed to enhance vision for drivers, Zeiss invited a group of international guests including 20/20 director of education Mark Mattison-Shupnick (pictured) to participate in a series of events in Germany in October.

The first stop was a tour of Zeiss corporate headquarters in Aalen, followed by a visit to the Zeiss museum in nearby Oberkoken. The museum, which is dedicated to the history of optics, features a world-class collection of antique telescopes and spectacles. For the second leg of the trip, the group traveled to Berlin’s famous Templehof airport, where they tried out ZeissDriveSafe lenses while participating in a driving experience designed by the Mercedes Benz drive team.

“The attendees drove the Mercedes Benz drive team experiences after a demo so that the emotion of each personal driving experience was analogous to the emotion and passion for precision of the Zeiss researchers and optical people that made their DriveSafe lenses worn during the drive,” explains Mattison-Shupnick.



INSPECS USA AND VISION EASE DEBUT O’NEILL SUNGLASSESWITH COPPERTONE
Vision Ease is introducing its first frame and lens package. Developed in partnership with Inspecs USA and
sun and surf apparel brand O’Neill, the polarized sunglasses deliver the UV and blue light protection of Coppertone Polarized Lenses in modern frames designed by O’Neill.

The sunglass package is offered in plano and prescription, featuring 14 frame styles in multiple colors and five lens colors. Frames and lenses can be paired in any combination so consumers can design their own look in their prescription sunwear.

“This package delivers advanced eye-health protection, style and performance from two classic and trusted brands,” says Kari Knapp, senior marketing manager with Vision Ease.

Vance Wright, president at Inspecs USA adds, “By partnering with Coppertone Polarized Lenses, we were able to create a product that looks great and enhances vision and clarity, all while protecting our eyes from the sun’s harmful rays.”

The Rx sunglasses are offered as single vision and progressive high-definition digital lens designs and are available for wrap frames in +3.00 to -3.00 total power, with a 6 or 8-base lens determined by frame style.

—Andrew Karp