ADLENS SUPPORTS SOCIAL INNOVATION THROUGH THE LEADING FOR IMPACT PROGRAM
Adlens announced its participation in Leading for Impact, a program offered by The Skoll Centre for Social Entrepreneurship and The DO School exclusively for University of Oxford students. The two-phase program will help exceptional students who are committed to social impact to both BE more effective leaders and DO significant entrepreneurial work.

Through this program, Adlens challenges the Leading for Impact students to prototype a business model to bring adjustable eyewear to a section of the Indian market who currently do not have access to adequate eyecare, while creating sustainable livelihood throughout the value chain. The students will learn about two existing technologies that are ready for this market: adjustable eyewear lenses and smartphone diagnosis methods. Combining these technologies makes it possible to provide low-cost effective eyecare to 90 percent of all people who have sight problems.

Dr. Graeme MacKenzie, director, regulatory & industry affairs at Adlens explains, “There is such a huge need to deliver vision correction in many parts of the world. India is one of the countries with the most limited access to eyecare, and we are looking forward to working with the Leading for Impact students to develop a sustainable model to improve this situation.”

The program is due to conclude in July 2015, with results and future initiatives to be announced thereafter. For more information, visit thedoschool.org/program/leading-for-impact/ and adlens.com/the-global-emergency.


TRANSITIONS TAPS FASHION MAVEN TIM GUNN FOR STYLE TIPS
A new partnership between Transitions Optical and fashion maven Tim Gunn aims to help people see fashion differently and feel confident in developing their own style.

Gunn, host of the hit TV show “Project Runway,” will be part of a multichannel marketing campaign including social media, consumer media and video assets. Throughout 2015, ECPs can share his message about how fashionable and functional Transitions lenses are and watch the activations unfold through Transitions social media channels:  Facebook.com/TransitionsLenses; Facebook.com/TransitionsOptical; Twitter.com/Transitions; Instagram.com/TransitionsLenses.

“With Transitions adaptive lenses, people can see life the way it is meant to be seen, and we developed the ‘See Life Through a New Lens’ campaign to encourage people to see things differently,” says Patience Cook, director, North America marketing, Transitions Optical. “Tim Gunn is an icon in the fashion world, and his insights epitomize what it is like to see things from a new, unique and exciting perspective. He will connect Transitions with countless eyeglass wearers, making them aware of how fashionable and functional Transitions adaptive lenses truly are.”

—Andrew Karp