Crown Sports United Announces Partnership with Dragon Alliance... Crown Sports United has announced a partnership agreement with Dragon Alliance from Marchon Eyewear, for U.S. Ski and Snowboard Association (USSA) events. Dragon Alliance will serve as the official eyewear partner for the USSA and will have sponsorship sales rights to several USSA events.
Rudy Project Unveils Impactx-2 Lenses... Rudy Project unveils the next generation of its award-winning ImpactX lenses, the new ImpactX-2, the latest of unbreakable photochromic lenses.
Karl Lagerfeld Kolorfully Collaborates with Italia Independent... Karl Lagerfeld and Italia Independent announce a capsule collection featuring the sunglass style KL003S, with an addition of three new colorations, blue, pink and green, which are now available in boutiques.
Ogi Launches North Division Segment... Ogi Eyewear launches a new segment of their company, the North Division. The North Division will consist of two new brands, Bon Vivant and Red Rose, which both debuted at Vision Expo East.
Marcolin SpA and Timberland Extend Licensing Agreement... Marcolin SpA and Timberland announce an early renewal of the licensing agreement for the production, design and worldwide distribution of Timberland’s optical and sun collections.
Clearvision Optical Relaunches Website... ClearVision Optical relaunches its website www.cvoptical.com. The website provides a better overall user experience with a new robust online catalog, an easily navigable design and a behind-the scenes feature.
Marchon Announces Licensing Agreement with MCM... Marchon Eyewear and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, have announced an exclusive global licensing agreement. Marchon will manufacture and distribute the sun and ophthalmic collections under MCM. A “Made in Italy” sunwear capsule collection is now available across the brand’s worldwide network boutique, and the eyewear collection will launch in Asia in September 2015 with a global plan launch for January 2016.
Wiley X Sponsors National Bass Anglers in 2015... For 2015, Wiley X Eyewear sponsors professional bass anglers Edwin Evers, Stephen Browning and Scott Ashmore by supporting their tournament efforts and equipping each pro with Wiley X polarized sunglasses.
Marcolin Expands Its Presence in the Nordic Market... Marcolin SpA announces the opening of Marcolin Nordic, a branch based in Stockholm, Sweden to oversee the market of Nordic countries.
EGMA LLC Reintroduces Rodenstock to the u.s. Market... In mid-2015, EGMA LLC will reintroduce Rodenstock into the U.S. market along with a new laboratory and distribution center.
—Victoria Garcia
