SANTINELLI ANNOUNCES SECOND
RIMLESS EYEWEAR CONTEST
Santinelli International is bringing back its “Think Outside the Box Edge” Rimless Eyewear Contest this year. Santinelli ME Lens Edger clients can create and submit a pair of their own rimless eyewear designs using their edger’s innovative Design Cut technology. Winning entries will be displayed at the company’s Vision Expo East booth in March as well as on the company’s website and Facebook page.

“We were absolutely blown away by the submissions we received the first time we held this contest,” says Gerard Santinelli, company president and CEO. “We have some highly creative and enthusiastic clients—they love sharing their creations with the industry by being a part of our contest. Some of them are extremely competitive and relish the opportunity to get bragging rights.”

In addition to having bragging rights and their eyewear on display, first, second and third prize winners will receive $500, $250 and $100, respectively, toward any purchase within Santinelli International’s ever-expanding product line.

The deadline for entries is Feb. 2, 2015. For additional details, visit santinelli.com/ThinkOutsidetheBoxEdge.

ADLENS COMPLETES NATIONAL TV ADVERTISING CAMPAIGN
Adlens recently completed a national television advertising campaign that brought its adjustable focus eyewear to the attention of millions of American consumers. The campaign, which targeted consumers ages 45 and up, consisted of 60-second and 30-second ads that ran on a variety of networks for several weeks in September and then again from Nov. 26 through Dec. 31. The ads showed consumers describing and demonstrating Adlens adjustable focus eyewear. The campaign was expected to generate 147,657,000 impressions, according to Adlens. “The campaign’s message embraces the Adlens experience and shows how people can benefit from adjustable focus eyewear,” says Mara Nieuwsma, director of marketing for Adlens. “Driving consumer awareness of the brand and the technology brings significant interest and generates new customers in all channels and empowers consumers to learn more about their vision needs.”        

—Andrew Karp