MARCHON PARTNERS WITH ETRO
Etro and Marchon have signed an exclusive licensing agreement to design, manufacture and distribute Etro Eyewear ophthalmic and sunglass collections. The Etro Eyewear collection,100 percent made in Italy and featuring such signature details as the iconic paisley motif, will debut in September 2015 in Etro boutiques, renowned department stores and select optical and specialty stores worldwide.

REM SIGNS WITH JONATHAN ADLER
Rem Eyewear has signed a five-year global licensing agreement with Jonathan Adler to manufacture and distribute women’s eyewear. The collection will launch in March 2015 at optical and department stores. This is the latest addition to Adler’s assortment of fashion accessories, which includes handbags, scarves, wallets, men’s neckwear, and socks for men, women and children. The eyewear collection will include sunglasses, readers and optical frames accented with details from furniture designs.

NIKE VISION INTROS KEVIN DURANT OPTICAL
Nike Vision launches an optical collection in collaboration with one of today’s great basketball players, reigning MVP Kevin Durant. The collection will consist of two unisex styles: an adult sunglass, the NK 7230 KD, available now, and a Young Athlete design, the NK 5530 KD, which will debut in January 2015. Both feature Durant’s signature logo.

SILHOUETTE AND ADIDAS EXTEND LICENSE
Silhouette International and Adidas have extended their current licensing agreement, first signed 22 years ago, for an additional five years to now include the sub-brand “performance,” effective through 2019.

TRANSITIONS TEAMS WITH DRAGON
Transitions Optical and Dragon Alliance have partnered to create the 2015 Dragon Advanced Project X (APX) and Advanced Project Xs (APXs) snow goggles, featuring a Transitions Boost adaptive goggle lens that automatically changes tint in response to changing sunlight and weather conditions, eliminating the need to swap goggles while skiing or snowboarding.

EYEKING AND UNDER ARMOUR RENEW LICENSE
Eyeking and Under Armour, known for its performance footwear, apparel and equipment, announce the renewal of their licensing agreement for the exclusive development, manufacture and sale of Under Armour eyewear through Dec. 31, 2019.

OCEAN OPTICAL IS EXCLUSIVE DISTRIBUTOR FOR JOHN LENNON EYEWEAR
The John Lennon Eyewear Collection is now exclusively distributed by Ocean Optical. The company has replicated many of the eyewear styles worn by John Lennon, recreating the legendary Lennon look.

—Gloria Nicola