FASTGRIND STEPS UP DIGITAL PRESENCE
Super Systems Optical Technologies, makers of the FastGrind lens surfacing system, has launched a blog that will offer daily updates of the company’s activities, as well as industry updates and some optical humor.

It was important for Super Systems Optical Technologies to find a social medium that allows for a more personalized connection to their customers and to the optical community in general, according to Jennifer Kammes, marketing coordinator for the Cincinnati-based company. “We are all very excited to launch this new project,” she says.

Kammes adds that Super Systems is exploring other outlets and updating its current digital presence to bring a fresh face to the FastGrind brand.

Visitors can visit Super Systems’ blog at superopticalblog.com.


COOPERVISION TO LAUNCH E-COMMERCE SERVICE FOR CONTACT LENS ORDERING
CooperVision is unveiling an e-commerce service designed to help independent eyecare
practitioners build their contact lens business and provide patients with an online method of purchasing their lenses from the ECP’s practice.

The service, called LensFerry (www.lensferry.com/#/), is being offered through CooperVision’s WebSystem3 subsidiary. Now in its U.S. beta release, LensFerry allows wearers to quickly and
conveniently order replacement contact lenses from any manufacturer via their mobile device, tablet or computer for fast shipment to their homes. The prescribing practice receives the sales revenue as if the lenses had been ordered in-office, and all LensFerry communications are customized with the practice’s name and/or logo.

“What’s key to operating a successful eyecare practice is not only delivering optimal clinical care, but also providing the most convenient way for wearers to purchase their lenses,” says Jeremy Godsil, general manager of WebSystem3. “With LensFerry, we’ve created an e-commerce contact lens ordering solution branded specifically to each individual practice. It meets practices’ needs in today’s digital-commerce driven world, enhancing wearer convenience and compliance while deepening the practitioner-wearer relationship. In doing so, it also provides the potential to increase the ECP’s contact lens revenue.”

The service, which will be part of WebSystem3’s EyeCare Prime suite later this year, includes contact lenses from all manufacturers at ECPs’ specified prices.

CooperVision said LensFerry was developed with input from a group of U.S. optometrists representing a range of practice sizes and locations. The service’s beta launch period is anticipated to take place over the next 90 days, accounting for testing and final design. LensFerry is then expected to roll out to other U.S. practices, with the potential for select international availability in 2015.

—Andrew Karp