Upfront: L&T Marketing

Dec
2007

Lens Marketing

Edited by Andrew Karp

Hoyalux iD Giveaway Winners Visit Germany, Tour Hoya Lab

Representatives from 20 U.S. eyecare practices recently returned from a week-long getaway to Mulheim, Germany, a vacation they won by participating in the Hoyalux iD Trip & Gift Giveaway. The group enjoyed excursions in France and Germany, including a guided tour of the Hoya laboratory in Mulheim, where they observed production of Hoyalux iD Integrated Double Surface progressive lens.

Hoya Vision Care, North America, launched the Hoyalux iD Trip & Gift Giveaway promotion in September 2006. The winning practices placed the most Hoyalux iD orders during the 90-day promotion.

Hoya’s patented Integrated Double Surface technology separates the functionality and performance of the front and back surfaces to enhance visual performance. Vertical power changes are positioned on the front surface. Horizontal power changes are positioned on the back. Hoyalux iD virtually eliminates common swimming and swaying sensations, according to Hoya.

The winning Hoyalux iD Trip & Gift Giveaway practices include: Eye Physicians of the East Bay, Oakland, Calif.; Madison Avenue Optical, Seattle; Parmer Eye Care, Austin, Texas; Edmonds Vision Center, Edmonds, Wash.; Bexley Optical, Bexley, Ohio Professional Eye Assoc., Dalton, Ga.; Precision Eye Care, Vancouver, Wash.; Foley Vision Center, Eugene, Ore.; Paden Eye Care Center, Medford, Ore.; Jim White OD & Associates, Willow Parks, Texas; Accu-Vision Center, Southington, Conn.; DEPS Optical, Danbury, Conn.; Alain Mikli, New York; Vision Optique, Houston; Kuykendahl Eye Center, Houston, Texas; Davison Road Optical, Lockport, N.Y.; Pacific Eye Associates, San Francisco; Associated Eye Care, Sanford, Maine; Valley Eye Care, Corvallis, Ore.

Polycore Offers New Practice Building Tools
New research findings released by lens maker Polycore Optical USA indicate that eyecare professionals face many challenges in boosting profitability, training staff, fostering customer loyalty and educating patients. To confront these challenges, Polycore has created the Polycore Basics System.

“The Basics System is a unique, easy to use set of best practice tools that will help the ECP to streamline their business model, improve customer care, and grow their bottom line with increased multiple pair and premium product sales,” says Greg Rook, Polycore’s vice president of sales and marketing. Components of the system include the Basics Eye Guide, a consistent resource for patient education and reference by staff throughout the complete customer journey from entry through checkout. The patent pending Polycore Glare Demonstrator shows how polarized and anti-reflective coated lenses reduce glare and allow for recommendation right in the exam room. A truly basic resource for educating new opticians and those who need a refresher course, the Basics System Staff Training Guide is a quick and easy guide for learning about optics, eye conditions, correction, lens styles, materials, and treatment options.

Polycore Basics System Kits and components are available for a small up front fee that can be recouped through discount coupons provided. For more information, call (800) 396-1580.

Younger Offers Drivewear Owners Manual
Patients who purchase Drivewear lenses will now automatically receive an informative owner’s manual with their eyewear. The owner’s manual is designed to both thank the patient for their  purchase and to help them better understand the benefits and features of the product. The manual further explains the main benefits of Drivewear lenses in a consumer-friendly language, and directs wearers to the Drivewear website (drivewearlens.com) for more detailed information. Included with the owner’s manual will be a registration card, which patients can send in to receive a free gift from Younger Optics, and to be entered into drawings to win a 52” LCD TV or an Apple 30GB iPod. The owner’s manual and registration card are neatly put together in one convenient packet that is designed to easily fit into virtually any eyeglass case. Dispensers will receive the new owner’s manual packet automatically when they receive the finished Drivewear glasses from their preferred laboratory.

 

|