Upfront: Licenses, Liaisons & New Collections

Jun
2014

Licenses, Liaisons & New Collections

KENMARK RENEWS LICENSE WITH ORIGINAL PENGUIN
Kenmark renews its Original Penguin Eyewear license. The renewal will span five years and include optical frames, optical sunwear and retail sunwear. Kenmark will also add Original Penguin Junior, a line featuring smaller sizes of top-selling optical styles for boys ages 8 to 14 and will launch this summer.

SKECHERS AND MARCOLIN CONSOLIDATE PARTNERSHIP
Marcolin Group and Skechers USA have renewed their licensing agreement for the design, production and worldwide distribution of Skechers optical frames and sunglasses. Initially launched through a licensing partnership with Viva International in 2010, the new multiyear agreement has been expanded to include the Marcolin Group.

ASPEX EXPANDS BMW EYEWEAR GLOBALLY
Following a successful launch in the U.S. and Canada in 2013, the Aspex Eyewear Group has been granted the exclusive rights to sell BMW Eyewear in Europe, the Middle East, Australia and Asia (excluding Hong Kong and China). Aspex’s market base also includes North America, Central America, South America and the Caribbean. The BMW Eyewear collection consists of 12 optical styles and 12 sunglasses.

OLIVER PEOPLES GOES WEST
Oliver Peoples launches Oliver Peoples West, a new segment of the Oliver Peoples brand that embraces the coastal California lifestyle. The seven-style collection features retro-inspired, classic shapes with a sporty flair. Frames are named for quintessential California coastal elements—a beach, canyon, plant. Each sunglass is offered with polarized lenses. Pictured: Cabrillo.

AMEICO BRINGS SEE CONCEPT TO U.S.
Paris-based See Concept debuts with its LetmeSee readers and sun readers collections. Available in the U.S. from Ameico, the readers and sun readers come in classic shapes in a variety of colors with a soft touch finish and flexible hinges. The sun readers feature 100 percent UV gray lenses, are offered in powers ranging from +1.00 to +3.00 in 0.50 diopters and are packaged in a felt pouch and box.

—Gloria Nicola

 

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