Upfront

Apr
2014

SILHOUETTE BLANCHETTS OUT

Long-established film front-runner and 2014 Best Actress Academy Award winner Cate Blanchett scoops up yet another accolade to add to the list, as the second celebrity signed to Silhouette Optical’s Icon for an Icon campaign, which debuted with actor and race car driver Patrick Dempsey. The campaign casts light on Silhouette’s Titan Minimal Art glasses and sunglasses with Blanchett front and center, paralleling the striking sophistication of the brand’s Austrian artistry. Throughout her career she has continued to impress the public and critics alike with her compelling performances, subtle styling and humble personal life. The actress, who took home her first Academy Award for the best supporting actress role in “The Aviator” in 2005 and a second Oscar for “Blue Jasmine” this year, has earned consistent consideration when it comes to starring roles destined for Academy nominations and adds luxury brand and conservation spokesperson engagements to her list of personal accomplishments.

Her timeless simplicity and Silhouette’s rimless aesthetic are brought to life in stunning black-and-white portraits captured by celebrated photographer Peter Lindbergh. Images of the luminous blonde beauty, bespectacled in several Silhouette pieces, are appearing across the world in print and outdoor media. Silhouette will continue to add dimensions of rimless influence and understated sophistication to the arena of eyewear as they link associations between its legendary lightweight eyewear and multifaceted modern icons like Blanchett.

—Breanna Benz

 

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