MARCHON PARTNERS WITH LIU JO
Marchon Eyewear and
the dynamic Italian fashion brand Liu Jo have announced an exclusive
global licensing agreement that will grant Marchon the rights to
manufacture and distribute sun and ophthalmic collections under the Liu
Jo brand name. Devoted to elegant, feminine women, the collections will
be available from January 2014 in Liu Jo boutiques and selected
AREA98 EXPANDS TO U.S.
Area98 has opened offices in Miami under the name Area98 USA LLC. All
Area98 collections, Coco Song, Genesis Easy, K: Actor, Kaos, La Matta,
Oliviero Contini and One 2 One, will be distributed through the
company’s Florida office in cooperation with POETS Eyewear, Area98’s
partner. Coco Song, Kaos and La Matta are available now. The other
collections will be available in 2014. Pictured: Coco Song Baby Blues.
ESSILOR ACQUIRES POLARIZED SUN LEADER COSTA
International and Costa Inc. have signed an agreement for Essilor to
acquire all outstanding shares of Costa Inc., a U.S. leader in
high-performance sunglasses. Costa designs, assembles and markets
sunglasses under the Costa and Native brands. Costa is best known for
its patented 580 lens technology, which offers color enhancement and
increased visual acuity.
GOOGLE TO SOURCE SHADES FROM MAUI JIM & ZEAL
is partnering with Maui Jim and Zeal Optics to include a sunglass shade
with every new pair of Google Glass it sells. Diagrams posted online by
Google show how to attach the shades, which appear to be a removable
sun shield to the thin, metal Glass frame. Both the shades and a clear
protective shield will be sold through Google’s online Glass store.
MONDOTTICA USA TEAMS WITH CB SPORTS
USA and CB Sports have signed a worldwide licensing agreement granting
Mondottica USA the rights to manufacture and distribute CB Sports
eyewear, effective immediately. Founded in 1969 in Stratton, Vt., CB
Sports is known for its outerwear, hats, gloves, scarves and socks. The
eyewear collection takes inspiration from the woods of Vermont,
featuring wool-like frame surfaces and an eclectic palette that fuses
bright colors reminiscent of CB’s vintage jackets.
DAAS LUXURY OPTICS PARTNERS WITH TAVAT
Luxury Eyewear, the distributor of Alexander Daas Eyewear, has
announced that it’s now also the exclusive U.S. distributor for the
Italian eyewear line TAVAT. TAVAT frames feature EX-CAM patented,
trademarked hinges, which provide high-tech precision in the
opening/closing action and state-of-the-art melanin lenses.
ELECTRIC INTROS ITALIAN-MADE SUNGLASSES
Electric launches a sunglass collection featuring frames handmade from
Mazzucchelli acetate and Carl Zeiss Vision lens technology. Pictured: