Upfront: EYE Nominate

Nov
2013

Meet Tom King

Alert/marketing Project Coordinator

Warby Parker makes a smashing Eye Nominate debut on funny guy Tom King, whose usual under-the-radar humor surfaced as stunts and poses that had the whole room amused the moment our photographer began snapping him in his favorite shades. His sunwear choice reminds us that generational industry growing pains like those incited by game-changing newcomer Warby Parker are not going away. This eyewear maverick is in fact gaining ground when it comes to young eyewear and sunwear enthusiasts. Those searching for full-blown hipster or simple, trending pieces will find it in Warby Parker, which fits into Gen Y budgets spent on brands that have won them over in their native context—easy online and in-person ordering, at-home try-ons and strategic social media enunciation. When choosing sunglasses, style Thatcher’s basic matte black, polarization and modest price were convincing factors for our Eye Nominee, not to mention the brand’s energetic staff and neovintage-styled eyewear menu.    
—Breanna Benz

 

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