Upfront: L&T Marketing

Oct
2013

L&T Marketing

NIKE MAX TRANSITIONS TAKES OVER NIKEVISION.COM HOME PAGE

Signaling the strength of the partnership and confidence in the technology and brand, Nike Vision has launched a “takeover” of NikeVision.com, featuring the company’s three co-branded products with Transitions Optical. Nike Max Transitions Golf, Speed and Outdoor Tints are each highlighted in three separate videos that demonstrate each product’s adaptive technology in changing light conditions. The videos and social media assets are available for eyecare professionals through the Transitions professional Facebook page.

“It goes without saying that we’re tremendously proud of our partnership with Nike, one of the most elite sports brands in the world,” says Grady Lenski, managing director, adjacencies, Transitions Optical. “The homepage takeover and product demo videos are a reflection of the power of this collaboration—this is a perfect opportunity for eyecare professionals to leverage the power of these two brands.”

Steve Tripi, marketing director, Marchon Eyewear/Nike Vision notes, “These sunglasses have generated a buzz among athletes already. Anyone looking to up their athletic performance recognizes the inherent advantages of superior vision.”

Lenski adds, “We know that eyecare professionals can benefit directly from recommending premium brand offerings to patients. In fact, 89 percent of patients say the lens options offered to them by their ECPs is important to them. This is a guaranteed way to increase patient satisfaction, by recommending Nike Max Transitions lenses as a second-pair sale, or a primary sunglass pair for contact lens wearers or patients with no prescription.”

All three Nike Max Transitions products are available for purchase at NikeStore.com. Eyecare professionals can order product and point-of-sale materials through their Marchon representative.   
—Andrew Karp

 

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