Upfront: L&T Marketing

Jul
2013

L&T Marketing


FIRST INSIGHT RECEIVES 2012 WHITE COAT OF QUALITY AWARD
First Insight Corporation,
developers of MaximEyes Cloud Based Certified EHR and Practice Management Software for eyecare professionals, announced that Surescripts awarded First Insight the 2012 White Coat of Quality Award for its commitment to eliminating electronic prescription content errors. This is First Insight’s second year in a row to receive this recognition. The White Coat recognizes technology vendors that uphold the highest standards of quality in e-prescribing.

“The Surescripts continuous quality improvement program is growing thanks to its partnerships with electronic health record and e-prescribing technology vendors who are committed to implementing e-prescribing best practices such as those in the White Coat of Quality Program,” Adjit Dhavle, Pharm.D, director of clinical quality, Surescripts says. “The dedication to quality is demonstrated through their emphasis on user training and technology improvements to ensure the accuracy, completeness and safety of e-prescriptions created using their software.”


ADLENS WINS A BRONZE EDISON AWARD FOR EMERGENSEE GLASSES

Adlens has won a bronze Edison Award in the category Lifestyle & Social Impact for its Emergensee eyewear. The winners were announced during a ceremony in Chicago on April 25.

“It is an honor for me to receive the Edison Bronze award for variable focus eyewear on behalf of the entire team at Adlens,” says Graeme MacKenzie, OD, director of industry affairs at Adlens. “This award is a wonderful validation of the beliefs espoused by our co-founder James Chen: The commercialization of innovative technologies holds tremendous potential to bring about social transformation.”

Emergensee variable focus eyewear is designed for use as a spare pair. Based on Alvarez lens technology, the glasses can be continuously adjusted by the wearer to provide instant vision correction for 90 percent of spherical powers, according to Adlens.

Adlens’ John Lennon Collection was named a finalist by the Edison Awards Committee.

The award ceremony was preceded by a program of activities that brought together innovators from different fields to share ideas and experience. Dr. MacKenzie participated in the “Meet the Innovators Forum,” which included Walter B. Herbst, director/professor, McCormick School of Engineering, Northwestern University; James Robinson, director, strategy, evaluation & research, Rotary International; and Geof Rochester, chief marketing officer, The Nature Conservancy. They discussed the topic “Social Innovation: A New Framework for Innovators
to Create Solutions with Sustainable Impact.”

The Edison Awards, named after American inventor and businessman Thomas Alva Edison, is a program lead by the nonprofit organization Edison Universe that globally recognizes and honors some of the most innovative new products, services and business leaders in order to create a positive impact in the world.


ESSILOR LAUNCHES NEW CRIZAL CONSUMER AD CAMPAIGN

Essilor of America is launching a national advertising campaign that talks directly to consumers about the benefits of Crizal No-Glare lenses. The multimedia campaign began airing on television in mid-May and will continue to roll out through the rest of the year in radio, print and digital media.

The new Crizal ads introduce a health message about the need for everyday UV eye protection and showcase the Eye-Sun Protection Factor (E-SPF), an international index developed by Essilor International that measures the total level of UV protection on a lens. The television commercial also virtually outfits viewers in a pair of glasses and engages them in activities like whitewater rafting through the mountains, camelback riding across the desert or cruising through the city streets at night. Through two different lenses, viewers are shown how Crizal lenses compare with ordinary lenses.

“We’re continuing to recognize the value of talking directly to consumers on the importance of healthy vision—and specifically, the purchasing power they have when it comes to the lenses in their eyeglasses,” says Theresa Agnew, senior vice president of marketing, Essilor of America. “The new consumer ad campaign shows all the benefits of Crizal lenses and jump-starts consumer thinking on the importance of everyday UV protection for their eyes.”

The Crizal 2013 campaign marks the third year of national consumer advertising for the brand and is expected to reach more than 214 million consumers. The new ads can be found on cable television stations such as the Cooking Channel, National Geographic Channel, USA Network and Travel Channel; popular radio formats and stations including Pandora; and also in major consumer publications such as Women’s Health, Prevention, Real Simple and People.

—Andrew Karp

 

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