Upfront: L&T Marketing

May
2013

L&T Marketing

CRUISE THROUGH SUMMER WITH KODAK LENS PROMO
Signet Armorlite, maker of Kodak lenses, has launched a new “Cruise Through Summer” national promotion for Kodak progressive lenses. From April 1 through Aug. 31, eyecare professionals are invited to participate for a chance to win a cruise vacation (or cash prize) and earn gift card rewards based on Kodak progressive lens purchases from participating laboratories.

“Signet Armorlite shares the enthusiasm that this promotion brings to our customers,” says Francois Glon, executive vice president Global Marketing & U.S. Brand Sales, Signet Armorlite. “We are delighted for this opportunity to help showcase some of the new and innovative Kodak Lens products and technologies.”

To register, ECPs should visit kodaklenspromo.com. Once logged in, ECPs can redeem lenses from participating laboratories and view status of eligible entries, monthly gift card promotion details, official promotion rules and more. All Kodak progressive lenses are eligible for the promotion.

VISION-EASE TO HOST VELA FORUM 2013
Vision-Ease Lens (VEL) will host the 2013 VELA Forum on Aug. 25 to 29, 2013, offering customers sales and marketing training and a chance to learn about industry trends and strategy to build momentum in their businesses. Held at Secrets Resort - St. James & Wild Orchid, in Montego Bay, Jamaica, customers can qualify to attend through working with their VEL sales representative to set and meet growth goals. Open to Latin America, U.S. and Canadian customers, VEL expects more than 120 people from more than 20 countries to attend.

The four-day event integrates industry leaders, and includes sales and marketing training to help customers develop and grow their businesses. In addition, the event provides opportunities for face-to-face networking between customers, retailers and VEL leadership, and will feature renowned industry speakers, including Victor Antonio, an author and trainer who captivated attendees at the 2012 forum.
“At Vision-Ease Lens, we’re committed to encouraging dialogue and developing leaders in sales and marketing,” says Dominique Jara, VEL marketing manager. “The VELA Forum attendees come away with more than just product information, they bring back new knowledge on business and industry trends, insight into the current market and an entirely new networking base, equipping them to return to their workplace with vital new sales and marketing skill sets.”    

TRANSITIONS OPTICAL AND YOUNGER OPTICS ANNOUNCE EDUCATIONAL TOUR
Transitions Optical and Younger Optics are teaming up to host the Bright Solutions city tour, set to stop in 15 cities throughout the U.S.
Each educational event, worth one ABO credit, will offer insights into the changing expectations of consumers and how eyecare professionals can meet these expectations by personalizing lens recommendations based on each patient’s individual lifestyle needs, according to an announcement issued by the two lens makers. The seminar will also provide sample patient profiles and research-based guidelines on the most impactful ways to recommend everyday and sunwear lenses. Additionally, attendees will receive a complimentary trial fit voucher and tools that can help them grow their business.

The Bright Solutions city tour stops include:
  • May 7 – Jacksonville, Fla.    
  • May 8 – Tampa, Fla.
  • May 9 – Fort Worth, Texas   
  • May 21 – Wilkes-Barre, Pa.
  • May 22 – Dallas, Texas   
  • June 11 – Minneapolis, Minn.
  • June 13 – Pittsburgh, Pa.   
  • June 18 – Miami, Fla.
  • June 18 – Syracuse, N.Y.   
  • June 20 – Birmingham, Ala.
  • June 25 – Detroit, Mich.   
  • July 9 – Kansas City, Mo.
  • July 10 – San Jose, Calif.   
  • July 18 – Indianapolis, Ind.
  • July 18 – Los Angeles, Calif.
The Bright Solutions seminar is Florida and New York state license-approved. Eyecare professionals can RSVP for the tour stop in their area by visiting Transitions.com/eventrsvp.

ESSILOR AND EASTMAN KODAK RENEW KODAK LENS LICENSE
Essilor International recently announced that its Signet Armorlite subsidiary has renewed its Kodak lens manufacturing and distribution license with Eastman Kodak. The $30.5 million investment will allow Signet Armorlite, the company’s subsidiaries and some of its partners to use the Kodak brand throughout the world until 2029, Essilor says.

—Andrew Karp

 

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