Upfront

May
2013

All About Eva


From left: Eva Mendes, the new face of Vogue Eyewear, wears style VO 2795; Guests enjoy VIP treatment during the event

Actress Eva Mendes is the newest A-list face behind Vogue Eyewear, striking a pose for the brand in its Spring/Summer 2013 campaign. The Cuban-heritage beauty co-stars with the newest Vogue Eyewear optical and sun frames this season from Luxottica, electrifying six fresh-for-spring images captured by celebrated fashion photographer Mario Testino.

The actress hosted a bash at the Simon House in Beverly Hills to launch the new collection and played the part in a playful lace shift paired with Vogue Eyewear style VO 2764, an oversized frame with subtle cateye angles, and round and colorful style VO 2795—each with a hint of Eva’s own personal panache. To establish the celebration as unforgettable, guests were invited to live a day in the life of Eva herself, dipping into exclusive VIP treatments and stylings at the Simon House, transformed into Eva’s estate for the evening. With musical mixes from special guest DJ Hannah Bronfman, the crowd previewed the vibrant Vogue Eyewear collection while overlooking the twinkling LA metropolis and danced the night away, all through Eva’s eyes.
—Breanna Benz

From left:  Fashion scene regular Hannah Bronfman takes the stage as the event’s special guest DJ; The new Vogue Eyewear collection makes its debut; Stuart House’s sweeping views of Los Angeles; Mariavittoria Di Stasi, Vogue Eyewear global brand director and Fabio D’Angelantonio, Lead, Retail Luxury and Sun Business and chief marketing officer at Luxottica.

 

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