Upfront: L&T Marketing

Mar
2013

L&T Marketing

STARS SHINE IN CRIZAL AT THE GOLDEN GLOBES
Essilor of America helped celebrities look their best while protecting their eyes from the California sun this award season with Crizal UV lenses. The company gifted luxury sunwear to top celebrities, VIPs and entertainment media through its participation in GBK Production’s Luxury Gift Lounge Jan. 11-12 at the L’Hermitage Hotel in Beverly Hills, Calif. The annual event was held in honor of the 70th Annual Golden Globe nominees and presenters. An exclusive list of guests, including Shemar Moore from TV’s “Criminal Minds” (pictured here) received eyewear with Crizal UV lenses in luxury frames and posed for photographs in Crizal UV lens eyewear.

The new Crizal No-Glare lenses provide complete daily UV protection featuring an exclusive anti-reflective coating on the backside of the lens, Broad Spectrum Technology, which virtually eliminates UV light reflection into the eyes, while maintaining maximum visible light transmission for crisper, clearer vision. This technology extends superior No-Glare efficiency from visible to UV light, according to Essilor.

TRANSITIONS INTRODUCES 2013 CELEB AMBASSADORS

At its 17th Annual Transitions Academy, Transitions Optical honored a number of industry leaders while introducing celebrity ambassadors who will promote the brand at high profile events during 2013. In addition to announcing that baseball legend Cal Ripken Jr. will join Transitions’ roster of famous spokespeople, Grammy winner Darius Rucker and celebrity chef Robert Irvine were both in attendance to express their participation in the company’s promotional events as well.

Also among the winners of various annual awards were Diversified Ophthalmics as Lab of the Year, Complete Family Vision Care as Eyecare Practice of the Year, SVS Vision Optical Centers as Regional Retailer of the Year and National Vision as National Retailer of the Year.

The company also announced for 2013 its largest national media campaign to date featuring television and print advertising, events, online outreach through public relations and social media, and new point-of-sale materials. President Dave Cole followed this announcement, stating: “We don’t want to just provide a lens, so we’ve set a new vision for our company, which is to enrich the way people see and experience life.”

BOLLÉ LAUNCHES B-THINACTIVE DESIGN RX PROGRAM
Bollé has a comprehensive assortment of sunglasses, and with the launch of its innovative B-Thin Active Design Rx program, nearly all Bollé models can now be fitted with lenses in a broad range of prescriptions.

B-Thin Active Design lenses are made possible by a new technology that uses advanced calculations, allowing for prescriptions from +6.00 to -8.00D, far surpassing the more typical +4.00 to -4.00D range available for sport sunglasses.

“For too long, outdoor enthusiasts who require prescription eyewear have been faced with limited choices,” says Dani LaGace, Bollé’s global eyewear director. “B-Thin Active Design Rx lenses use the latest and best technologies to effectively remove one of the most common barriers to finding the right performance sport sunglasses for many people.”

The B-Thin program is available on nearly all Bollé models, including the Bolt and Rainier (pictured here) models in the Competitor Series, ensuring that prescription wearers can choose sunglasses precisely suited to all of their personal preferences, in terms of fit and style.   

—Andrew Karp

 

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