Upfront: Licenses, Liaisons & New Collections

Oct
2012

Licenses, Liaisons & New Collections

ALTAIR PARTNERS WITH ANNE KLEIN »
The Jones Group has entered into a worldwide licensing agreement with Altair, a division of Marchon Eyewear, for the creation, production, marketing and global distribution of ophthalmic eyewear and sunglasses under the Anne Klein brand beginning in spring 2013.

NOUVEAU ADDS TWO BRANDS »
Nouveau Eyewear announces two additions to its brand portfolio: Duck Commander featuring RealTree camouflage and the international fashion label Hot Kiss. The Duck Commander brand is legendary among outdoor enthusiasts and is currently gaining an enormous following on the A&E hit reality show “Duck Dynasty” featuring its founding family. Designed for the modern, fashion-forward girl, Hot Kiss is known for its on-trend denim, dresses and footwear. Duck Commander Eyewear launches in December 2012 and Hot Kiss Eyewear in 2013.

MCGEE AND VERA BRADLEY RENEW LICENSING AGREEMENT »

The McGee Group and Vera Bradley have renewed a multiyear licensing agreement. The McGee Group will continue to expand Vera Bradley optical and sun collections, releasing new styles each month.

PAWS N CLAWS EYEWEAR ENTERS INTO PARTNERSHIP WITH ASPCA »

Pittsburgh-based Paws N Claws Eyewear, distributed by Eye Deals Eyewear, has entered into a partnership with the ASPCA (The American Society for the Prevention of Cruelty to Animals) to produce a line of products including eyeglass frames, lenses, sunglasses, readers, magnifiers and accessories that will benefit the animal welfare organization. With the new partnership, 5 percent of net sales will be donated to the ASPCA until February 2015 for every Paws N Claws product sold. All of the Paws N Claws designs include embellished paw prints, bones or animal prints. Paws N Claws Eyewear has also enlisted international distributor California Accessories to produce products featuring the Paws N Claws patterns.

—Gloria Nicola

 

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