Upfront

Sep
2012

Cazal in da House



Dancin’ in the club and poppin’ champaign bottles… Just a typical Saturday night deep in the New York City club scene. And sure enough, Eastern States Eyewear recently made a hot Saturday night anything but typical with a fabulous fĂȘte celebrating Cazal Eyewear at HK Lounge in NYC’s Hell’s Kitchen district. The club turned Cazal-central with banners and signs decorating the venue, while a life-size montage of Cazal images was projected on the club’s walls along with a fashion show and video tribute to Cazal created by an ESE customer. Cazal and ESE president Paul Shyer received multiple “shout-outs” throughout the night by DJ Will of NYC radio station Power 105, who emceed the late night festivities. ESE gave away two Cazal sunglasses (styles 901 and 607) and a gift certificate to Exclusive Eyewear in Brooklyn, whose owner Lawrence Cameron co-hosted and organized the event. A frame try-on area was set up for club-goers to flash their pearly whites and mug for the camera while pimpin’ Cazals. Those who tried on frames were e-mailed their pics to social media to their hearts’ content on Facebook, Twitter and Instagram. Peruse this picture story of what went down that steamy night in Hell’s Kitchen.   
—Christine Yeh

 

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