Dancin’ in the club and poppin’ champaign bottles… Just a typical Saturday night deep in the New York City club scene. And sure enough, Eastern States Eyewear
recently made a hot Saturday night anything but typical with a fabulous fête celebrating Cazal Eyewear
at HK Lounge in NYC’s Hell’s Kitchen district. The club turned Cazal-central with banners and signs decorating the venue, while a life-size montage of Cazal images was projected on the club’s walls along with a fashion show and video tribute to Cazal created by an ESE customer. Cazal and ESE president Paul Shyer received multiple “shout-outs” throughout the night by DJ Will of NYC radio station Power 105, who emceed the late night festivities. ESE gave away two Cazal sunglasses (styles 901 and 607) and a gift certificate to Exclusive Eyewear in Brooklyn, whose owner Lawrence Cameron co-hosted and organized the event. A frame try-on area was set up for club-goers to flash their pearly whites and mug for the camera while pimpin’ Cazals. Those who tried on frames were e-mailed their pics to social media to their hearts’ content on Facebook, Twitter and Instagram. Peruse this picture story of what went down that steamy night in Hell’s Kitchen.