Upfront: L&T Marketing

May
2012

Lens Marketing

ACUVUE BRAND CONTACT LENSES LAUNCHES THE 2012 ACUVUE 1-DAY CONTEST
Vistakon Division of Johnson & Johnson Vision Care announced the 2012 celebrity ensemble for this year’s “Acuvue 1-Day Contest.” The roster of celebrity mentors includes inspirational pop star Demi Lovato, musician Joe Jonas, breakout television star Tyler Blackburn, all-American actress Meaghan Martin and world champion sprinter Allyson Felix. The contest, now in its second year, will give five winners the chance to meet and be mentored for a day by one of the five teen icons. The five lucky winners will also receive a second trip to Los Angeles to attend a teen event and a one-year supply of 1-Day Acuvue Moist brand contact lenses.

To enter, now through June 7, 2012, contestants should go to the Acuvue YouTube channel at www.youtube.com/acuvue and upload a 30- to 60-second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this once-in-a-lifetime mentorship opportunity. For inspiration, the YouTube page will feature last year’s contest winners’ own 1-Day stories and videos. Contestants also will be able to view other entries and vote for their favorite to win one of five first prizes—$1,000 each to put toward their dream of what they will do “1-Day.”

In addition to contest entry and voting, the Acuvue brand celebrity mentors’ own 1-Day stories will be on youtube.com/acuvue. These stories highlight how they found the focus and confidence to bring their dreams to life, and represent common themes in young people’s lives.

BALLEW TO HEAD SALES TEAM AT VIRTUAL LENS EXPRESS/SHARPER IMAGE OPTICS

Optical industry sales veteran Gregory Ballew has been named national sales manager for Virtual Lens Express/Sharper Image Optics, based in Ocala, Fla. Ballew will manage the company’s introduction of its new Sharper Image line of digital lenses.

Ballew previously served as key account manager for Carl Zeiss Vision, where he was responsible for sales and bringing new technology to wholesale and retail customers. Prior to that, he was a regional sales manager for Rodenstock North America. He began his career as a regional sales manager at SOLA Optical USA, and was later promoted to director of sales.

LANDON LENS LAUNCHES NEW WEBSITE

Landon Lens has created a new website, landonlens.com. Visitors to the site can find information about the New York City-based company’s entire lens product line, including semi-finished progressives in standard index plastic, mid-index plastic and polycarbonate, regular channel and short channel designs, and clear and photochromatic (gray and brown). For more information, contact Lenny Landon at (800) 793-6687, or info@landonlens.com.

—Andrew Karp

 

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