Upfront: Licenses, Liaisons & New Collections

Dec
2011

Licenses, Liasons & New Collections

OAKLEY IN AGREEMENT WITH TEAM USA
Oakley has been appointed the official licensee and eyewear supplier to Team USA and the U.S. Olympic Committee for the London Olympics 2012. To commemorate this event Oakley has designed a special collection containing four of its popular frame styles: Radar (two versions), Jawbone, Flak Jacket XLJ and Fuel Cell. Each design features the Team USA engraving on the lens. The collection will be available in the U.S. Pictured: Radar.

MATCH SIGNS DANNY GOKEY
Match Eyewear signs a licensing agreement with Danny Gokey, country/pop artist and philanthropist, for distribution of prescription eyewear. The initial collection will highlight Gokey’s personal flair with a 12-style collection targeted to men between the ages of 18 and 35. The launch is scheduled for March 2012. Pictured from left: Match president of sales Phil Turnage, Danny Gokey and Ethan Goodman, Match president.

BAUMVISION ENTERS PARTNERSHIP WITH KILSGAARD
Baumvision has formed a partnership with Denmark-based eyewear company Kilsgaard to support and distribute Kilsgaard Eyewear in North America. The frames are constructed of aluminum-based material and feature clean lines, minimalist design and matte colorations.

CHARMANT’S EXCELLENCE TITAN GRANTED PATENT
The Charmant Group has announced its exclusive titanium alloy, Excellence Titan, was granted the U.S. patent for the material itself, the eyewear comprising the material and processes for production of the material and eyewear. Excellence Titan is highly flexible with special memory functions, is nickel-free and has excellent processability. It’s used for the following Charmant house brands: LineArt, Charmant Titanium Perfection, Charmant-Z and Ad-Lib. The patent application relating to the material is pending for Charmant’s global market countries. Pictured: Charmant-Z 11768.

—Gloria Nicola

 

|