Upfront: L&T Marketing

Aug
2011

Lens Marketing

TRANSITIONS OPTICAL JOINS INDYCAR SPONSOR LINEUP
Transitions Optical announced its new IndyCar sponsorship of Penske Racing’s Ryan Briscoe. Team Penske’s #6 car was shown in its new livery for the first time at the June 19 Milwaukee Mile 225.

“Our adaptive lens technology is a perfect match for the changing light conditions drivers—and fans—experience during an IndyCar race,” says Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “With margins of victory in the tenths of a second, sharp, clear vision can be the difference between a win and second place.”

On the racetrack, the Penske team is currently testing TransitionsSolFX face shields—non-prescription shields that use advanced photochromic technology which automatically shifts in changing light conditions to provide drivers comfort and enhanced visual performance.

Off the track, Ryan Briscoe is wearing Transitions XTRActive lenses, which change from a comfortable tint indoors to very dark outdoors, and darken moderately behind the windshield of a car. Briscoe is also wearing Drivewear Transitions SolFX sun lenses, designed specifically to enhance visual performance while driving. These lenses change color and degree of darkness behind the windshield to improve contrast and comfort, reduce glare and excess visible light, and optimize the driving experience.

“I can tell you that understanding the connection between vision and sports can positively impact your skills and greatly help improve your game,” says Dr. Larry Lampert, a sports vision expert and optometric consultant to Transitions Optical who has worked extensively with professional athletes from the PGA Tour, the LPGA, NFL and MLB. “Thinking about your eyes is especially important when participating in outdoor activities and sports. Adaptive lenses that adjust to ¬≠changing light conditions outdoors while blocking 100 percent of harmful UV rays help protect the health of your eyes for a lifetime.”

ESSILOR INSTRUMENTS USA OFFERS PORTFOLIO OF SERVICE PLANS
Essilor Instruments USA announces a portfolio of innovative service plans for new and existing Essilor Instruments finishing products—including such hallmark products as Mr. Blue, the Kappa and Gamma edging systems, and Triplets.

An extensive collection, their support portfolio includes basic service plans for parts-only, and parts and labor, to comprehensive parts, labor and preventive maintenance. “Essilor Instruments USA developed these flexible service plan offerings so that our customers could choose the appropriate coverage for their products and meet their individual needs,” says Michael Olmsted, vice resident, services for Essilor Instruments.

“Service plans offer added protection beyond the standard one-year warranty–eliminating customers’ concerns about unexpected repair expenses and giving them the peace of mind knowing that our well-trained team of service professionals is available to provide prompt, effective service and support,” says Olmsted.

Essilor Instruments USA offers the full line of Essilor edging equipment, including the Mr. Blue edging system, the Ultimate Kappa, Ultimate Gamma and Triplets finishing systems, as well as consumables and spare parts for all Essilor edgers.

For more information, call Essilor Instruments USA at 1-855-EZ-FINISH or e-mail: info@essilorinstrumentsusa.com.   

—Andrew Karp

 

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