Upfront

Apr
2011

Always Sunny in This Desert

There’s nowhere to hide from the sun in the desert... which makes it the perfect destination for a high fashion photo shoot featuring the latest trends in sunwear. For the second time, Marchon Eyewear collaborated with Vogue Italia to create “Desert Sun,” a special editorial spread showcasing the latest designer eyewear from Marchon. Franca Sozzani, editor-in-chief of Vogue Italia, directed each photograph in the presentation. Acclaimed for her artistic direction, Sozzani paired sunglass styles from Fendi, Emilio Pucci, Jil Sander, Diane von Furstenberg, Karl Lagerfeld, Lacoste, Michael Kors, Nike and ck3D with each brand’s signature styling.

Shot on location in scenic and increasingly trendy Palm Desert, Calif., the spread is a fashion feast for the eyes—and it’s no mirage. The jet-set styling and lush imagery conjured by the desert backdrop leave us thirsting to be in the sun. Strand us any day in this desert… just give us stunning sunwear to shield us from the desert sun and admiring stares.

—Christine Yeh

 

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