Upfront

Nov
2010

Rudy Eye-Wakening

The Vuelta is finally coming back to Italy with Vincenzo Nibali, the Italian cyclist known as the Shark of the Strait. Nibali won the grueling Spanish race now in its 65th year. And those yellow Rudy Project shades were with him every pedal of the way.

“This has been a very difficult, highly contested Vuelta,” Nibali tells 20/20. “I managed to win it day by day, paying attention to everything: from the bonuses for group positions, to my diet and to the sprint finishes. The last few days were the hardest: it seemed that everyone was racing against me. In the end, ending up on the top of the podium is one of the greatest experiences of my life. I am filled with emotion and it will take a few days for the full significance of winning the red jersey to really sink in.”

Nibali’s spec of choice is Rudy Project’s Noyz Racing Pro in fluo yellow.

“Nibali’s success in Spain,” says Simone Barbazza, marketing director at Rudy Project, “fills us with pride and is yet further confirmation of the class and quality of the athletes who choose our products.”

—James J. Spina

 

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