Upfront: L&T Marketing

Sep
2010

Lens Marketing

Precision San Diego Launches Web Presence
During a presentation at the San Diego Optometric Society Mark Becker, president and CEO of Precision San Diego, launched the laboratory’s new website, www.popsandiego.com.

“We wanted our site to do several things, going beyond providing important information to our customers,” said Becker. “We also intend the site to draw browser interest and provide a way to steer shoppers to our independent eye care professionals.” To do this, the Precision site attracts consumer readers not only by offering information on eyecare products, but also by highlighting key San Diego attractions. Shoppers can then find eye care practitioners and optical shops listed by their area.

Precision worked with a local graphic design company, Stegen Designs, to develop the site, using eye catching graphics and local photography. “More people are turning to the Internet for shopping and research and while content is important, the visuals that accompany it need to be impactful to best convey the message quickly and keep the viewer interested,” points out Michael Stegen. “The Precision site hits a fine balance of material and imagery.”

“Eye care professionals are rapidly learning the importance of utilizing new on-line marketing formats,” Becker concludes, “We felt that anything we could do to help them in their efforts would benefit us all.”

Guitar Aficionado Picks Transitions SolFx
Guitar Aficionado magazine’s spring issue featured Transitions Optical’s line of Transitions SolFx sunwear. Drivewear Transitions SolFx sunwear was highlighted in a “Driving Accessories” section of the magazine. To celebrate the issue, the magazine held a launch party May 1 at the Sunset Marquis Hotel in West Hollywood, California where samples of Transitions SolFx adaptive sun lenses in various designer frames were showcased, and the new 2011 Jaguar XJ was unveiled.

“Guitar Aficionado magazine and this event were a perfect vehicle to showcase the versatility of Transitions eyewear and lens products,” said Grady Lenski, global director, Transitions sunwear. “Whether you’re driving, playing golf or cycling, riding a motorcycle, or just simply enjoying some time outside, Transitions SolFx sun lenses will enhance visual performance as the light changes.”

During the launch event, executives from the entertainment, music and automotive industries tried on different combinations of frames and Transitions SolFx lenses to discover the performance lenses that fit their lifestyle and personal style. Servers and bartenders also modeled various styles of Transitions SolFx sunwear throughout the night. Guests were offered SolFx swag (pictured above) and other goodies.   

—Andrew Karp

 

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