Upfront: Eye Sing

Aug
2010

Shoot Out at OK Cazal

Yeah, you actually already know OK Go.  With viral videos of choreographed dance routines on six moving treadmills to an elaborate Rube Goldberg machine (www.youtube.com/okgo), OK Go’s certainly got creativity and style. The music biz needs more OK Go style... and bassist Tim Nordwind dishes heaps of it bridging Cazal’s infamous 607.  Norwind’s frames are indebted to legendary film producer Robert Evans and his allegiance to the iconic Goliath frames by Caviar.  Norwind notes the specs as “power glasses for the movers and shakers” but denies that he himself is a mover and a shaker. We disagree.

Nordwind and OK Go have a flair for making extreme visions a reality. In a recent performance at Maker Faire, an event sponsored by Make magazine, OK Go utilized water immersion devices to perform underwater.  That’s right, underwater.

After the release of their latest album, “Of the Blue Colour of the Sky,” OK Go boldly split from their major label following an uproar from fans wishing to embed and share the band’s video “This Too Shall Pass.” The album has been re-released on their own Paracadute label with two new tracks. And this time round fans are encouraged to share the new video.   

—Julie Zidel

 

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