Upfront

Aug
2010

Taking it to the Streets

Taking healthy sight awareness to the streets of New York City, Transitions Optical has teamed up with Erik Estrada of the famed ’70s TV show “CHiPs” to educate consumers about the importance of proper eyecare and eyewear. As a Healthy Sight Officer dressed in full uniform, Estrada led the Healthy Sight Patrol through high-traffic areas of the city earlier in the week, including Times Square and Bryant Park, to issue “sightations” (yeah, that’s right) to those who are not properly caring for their eyes.

Individuals received these sightations for violations such as “Visual Abandonment” and “Indecent Exposure” and had the opportunity to get their photo taken with Estrada, which they can retrieve online by visiting www.GetSighted.com.



“I’m thrilled to partner with Transitions Optical to help protect citizens today and tomorrow by educating them about importance of protecting their vision,” says Estrada. “It’s a great opportunity to remind everyone that protecting their eyes from the sun with the right eyewear and visiting their eye doctor regularly can help promote healthy sight for a lifetime.”

 —Jackie Micucci

 

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