Upfront

May
2010

Esprit De Store

It was a star-studded outing that culminated in a nice pair of shades. Esprit recently opened its largest U.S. flagship store on West 34th Street in Manhattan. The 18,000-square-foot, three-level store features a new interior design and carries the casual and collection lines for men and women.  The environment is different from other Esprit stores in that it aims to convey an air of authenticity.  Replacing the red portals and shiny white surfaces, the new store features paneling made from recycled wood as well as images and props borrowed from the spring ad campaign that has a theme of a road trip through the desert. 

To celebrate the grand opening of the new store, more than 400 guests including celebrities, press and fashion influencers were invited to a private party held at the store. Singer Macy Gray did a special appearance performance of her new single “Beauty in the World.” Also at the event were actresses Jennifer Love Hewitt, Erin Lucas and Emmy Rossum, and stylist Robert Verdi. To cap off the evening, an Esprit sunglass by Charmant was included in the goodie bag that guests received at the end of the event.  

 —Jackie Micucci

 

|