Upfront

Apr
2010

The iPhone eyePhone

Silhouette has taken the iPhone to heart­—and eye—for optical browsers looking to try on eyewear and sunwear. With the introduction of its Virtual Mirror for the iPhone, Silhouette charges to the head of the Internet-scape. Their application allows consumers to try on a selection of Silhouette styles, lens shapes and color options creating fully customizable frames best suited for the customer’s face with just a few iPhone clicks and taps.



In 2009, Silhouette offered consumers the revolutionary Virtual Mirror consulting tool, then exclusively available on www.silhouette.com. Designed in accordance with the Silhouette philosophy that “the best frame for eyewear is always the face of the wearer,” the Virtual Mirror allows consumers to select quality, handcrafted eyewear that suits their individuality and personal preferences, while allowing their natural beauty to remain the focus.

“We’re excited to meet the needs of busy consumers while providing them with individual opportunities to create customized pieces for their eyewear wardrobe,” says Diana Cauwels, Silhouette U.S. brand manager. “Once wearers have had an initial opportunity to select their eyewear using the Silhouette Virtual Mirror for the iPhone, they can visit their specialty optical retailer for a professional fitting for the tangible frames.”

The Silhouette Virtual Mirror app can easily be downloaded for free at www.silhouette.com/iphoneapp or at the App Store. Once installed, users upload a photo and step-by-step instructions help guide them through the application. The power user function makes it possible to test several eyewear models quickly. Simply shake the iPhone and the next model will appear. Silhouette Virtual Mirror users can easily send the final image of their customized eyewear to themselves, their optical professional and others. The potential for use by the optical pro AND the end patient is virtually groundbreaking here. ­  

 —James J. Spina

 

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