Upfront

Feb
2010

Autism Eyewearness

The statistics are daunting: one in every 91 children in the United States is diagnosed with an autism spectrum disorder. Talk About Curing Autism (TACA), an organization dedicated to supporting, empowering and educating families dealing with autism, believes that appropriate medical interventions, traditional therapies and support services can help many children improve and even recover from the disease. TACA helps strengthen the autism community by connecting families with professional assistance.

Oakley wants in on the fight against autism. The renowned sports brand has partnered with TACA and has embellished two of their most popular eyewear styles with a puzzle motif, symbolizing the message that the puzzle of autism can be solved. Oakley will donate $20 to TACA with each sale of the special-edition frames, TACA Oakley Fuel Cell and TACA Oakley Ravishing.
Oakley’s established presence in the global market will help bring TACA’s mission to the public’s awareness. “Corporations like Oakley are a wonderful gift to TACA and the families we serve,” says TACA executive director Lisa Ackerman. “Oakley brings powerful influence to foster awareness and visibility of autism. We are grateful for this support and for friends like Oakley.”
And Oakley is no stranger to pairing up for a good cause, having met with great success after designing limited-edition breast cancer awareness frames. “We are honored to team with TACA and play a part in spreading the message of hope,” notes Oakley’s vice president of global sports marketing, Pat McIlvain. “The art on our new TACA special editions will fuel awareness and we are proud to assist in supporting TACA’s ongoing mission to help children with autism reach their true potential.”    

 —Melissa Arkin

 

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