Upfront

Feb
2010

Licenses, Liasons & New Collections

SÁFILO SIGNS WITH TOMMY HILFIGER » Sàfilo Group and the Tommy Hilfiger Group have signed a global eyewear licensing agreement valid until 2015 with an optional five-year extension. This agreement is for the exclusive design, development, production and distribution of Tommy Hilfiger ophthalmic and sunglass products. The sunglass collection will be available in Tommy Hilfiger boutiques, department stores and sunglass specialty stores in the U.S. as of November 2010, followed by the ophthalmic collection and the sunglass collection for the optical market in January 2011.

PALM OPTICAL’S NEW BUZZ » North Miami Beach, Fla.-based Palm Optical has created a new division called “Buzz” to complement its high-fashion, high-end Ultra division, which includes Cazal and Caviar. Buzz will offer trendy, well-made product at more affordable price points and will launch early this year.

MIKLI TAKES STAKE IN VUARNET » Alain Mikli International has taken a 75 percent equity stake in Sportoptic Pouilloux, the owner and developer of the Vuarnet sunwear brand. Mikli will redevelop the Vuarnet collection and broaden its reach via a new series of products featuring authenticated Vuarnet special-purpose lenses from the company’s own French factory and updated designs targeting the ski, nautical and water sports markets with a new collection, Vuarnet par Mikli, to debut in September 2010.

MARCOLIN RENEWS CAVALLI LICENSES
» The Marcolin Group and the Roberto Cavalli Group announce the advanced renewal of the licensing agreements for the design, production and worldwide distribution of ophthalmic frames and sunglasses in the Roberto Cavalli Eyewear and Just Cavalli Eyewear collections through December 31, 2015.

ZOOBUG COMES TO U.S. » U.K.-based Zoobug, a children’s eyewear specialist, has signed a distribution agreement for the U.S. with AccessUrEyez Eyewear, which takes effect immediately. Zoobug offers children’s sunglasses (pictured) and ophthalmic frames.

—Gloria Nicola

 

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