Upfront

Nov
2009

Oakley Fights for the Cure

Oakley is partnering with the Young Survival Coalition, the only international, non-profit network that focuses on the concerns and issues unique to young women affected by breast cancer. For the second year in a row, Oakley is showing its support for the group’s mission of action, advocacy and awareness by donating $20 from each sale of  its two new special-edition YSC breast cancer awareness sunglasses. The new additions, Dangerous (pictured) and Commit, join the Ravishing and Enduring to form a cohesive collection of eyewear that helps fight for a cure.

The new styles feature the lightweight O Matter frame material, which are accented with a pink ribbon design. The breast cancer awareness ribbon is also etched at the corner of the lens with Oakley’s pure Plutonite lens material filtering out 100 percent of all UV rays. Each sunglass comes with a specially designed pin, an eyewear case, plus a custom Microclear bag for lens cleaning and frame storage.   

—Jaclyn Stewart

 

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